Tradecraft

Stop losing leads. Book more jobs with the same ad spend.

We implement and optimize Housecall Pro (or your current stack) with speed-to-lead automations, dispatch discipline, templates, and reporting—so your office stops drowning and your schedule stays full.

Service technician using tablet at job site
Speed-to-lead system
Pipeline + dispatch workflow
Estimate/invoice templates
Payments + QuickBooks handoff
Training + SOPs

Your jobs, on autopilot:

Lead comes in
Scheduled
Completed
Paid

What's costing you money

  • Leads sit in voicemail or email for hours
  • No one knows who's following up (or when)
  • Schedules are fragile; cancellations wreck the day
  • Estimates take too long; jobs go cold
  • Invoices go out late; cash lags
  • You can't answer basic questions: booked rate, no-show rate, average ticket

You don't need more leads. You need a system that converts the leads you already have.

Overwhelmed office with paperwork and sticky notes

The system we install

We install a Quote-to-Cash operating system on top of Housecall Pro (or around what you already use).

1

Instant response + routing

Missed-call text back, form to SMS, after-hours rules. Leads get a response in minutes, not hours.

2

Lead pipeline that enforces follow-up

Visual board with stages, required fields, and alerts. No more "fell through the cracks."

3

Scheduling + confirmations

Automated reminders via text and email. Reduce no-shows and last-minute cancellations.

4

Estimate, invoice, payment

Templates that work. Fewer steps from job complete to cash in hand.

5

Owner dashboard

Simple KPIs you actually check. Weekly visibility into what matters.

Built for trades that run on trust and hustle:

HVAC Plumbing Electrical Roofing Garage Doors Appliance Repair

How we work together

Three ways to get started, depending on where you are.

Entry Offer

Paid Ops Audit

"In 7 days, we find the leaks and give you a fixed plan."

  • Current workflow map + failure points
  • KPI baseline + estimated upside
  • Recommended HCP setup + automations
  • Prioritized backlog
  • Fixed-scope rollout proposal

From $1-3k

Start the audit
Add-On

Extensions

"Fill the gaps HCP won't customize."

  • Advanced intake/qualification flows
  • Lead attribution + call tracking dashboards
  • Estimate packets / photo reports / warranty PDFs
  • Custom reporting across tools

Support from $750/mo

Discuss extensions

How it works

Simple process, serious results.

1

15-minute fit call

Confirm the bottleneck + tool stack

2

Ops Audit

Map workflow, quantify leaks, lock scope

3

30-day implementation

Configure + automate + train

4

Stabilize + improve

Light monthly support / iterations

Fleet of branded service trucks Pipeline view on tablet Technician with happy homeowner

What to expect

Typical results within 30 days of going live.

<5 min

Speed-to-lead during business hours

Zero

Leads falling through the cracks

Fewer

No-shows and last-minute cancels

Faster

Invoice-to-payment cycle

Adoption that sticks

Staff follows one workflow. Owner has weekly visibility. No more "we bought software but never set it up."

Common questions

Straight answers to the things you're probably wondering.

Why not just use Housecall Pro ourselves?

Most shops buy software but never finish implementation. We install it to match your workflow, wire automations, and train your team so it produces ROI. The difference between "we have HCP" and "HCP runs our business" is implementation.

Are you replacing our tools?

Usually no. We implement HCP properly or build the missing pieces around your existing stack. If something's working, we keep it.

How disruptive is this?

Low. We implement in phases and train on the real workflow your team already follows. No "big bang" switchover.

Do you work with Jobber / ServiceTitan?

Primary focus: Housecall Pro. If you're on something else, we'll advise during the audit and let you know if we can help.

What do you need from us?

A point person, admin access to tools, and 2-3 short working sessions. We do the heavy lifting.

Want more booked jobs without buying more leads?

Let's talk about what's leaking and how to fix it.

Request a free intake teardown

Submit your info and we'll review your current setup. No pitch, just an honest look at what's working and what isn't.

Quick 5-minute form
Personalized feedback
No obligation