Tradecraft
Stop losing leads. Book more jobs with the same ad spend.
We implement and optimize Housecall Pro — speed-to-lead automations, dispatch discipline, templates, and reporting so your office runs tight and your schedule stays full.
Your jobs, on autopilot
What's costing you money
- Leads sit in voicemail or email for hours
- No one knows who's following up (or when)
- Schedules are fragile; cancellations wreck the day
- Estimates take too long; jobs go cold
- Invoices go out late; cash lags
- You can't answer basic questions: booked rate, no-show rate, average ticket
You don't need more leads. You need a system that converts the leads you already have.
BEFORE TRADECRAFT / AFTER TRADECRAFT
The jobs were always there. They were just slipping through.
How it works
Simple process, serious results.
15-minute fit call
We figure out where you're leaking jobs and whether we're a fit.
Ops Audit
We map your workflow, find the leaks, and hand you a fixed plan.
30-day implementation
We build it, configure it, automate it, and train your team.
Stabilize + improve
We stay on to tune, fix, and keep things running right.
Built for the trades
We specialize in a handful of trades we know inside and out. Click yours to see how we help shops like yours.
What we fix and how
We build a Quote-to-Cash operating system on top of Housecall Pro - or around whatever you're already using.
Speed-to-lead
Missed-call text back, form-to-SMS, after-hours rules. Your leads hear back in minutes - not the next morning.
Lead pipeline that enforces follow-up
Stages, required fields, and automatic alerts. Every lead has a next step. Nothing falls through.
Scheduling + confirmations
Automated text and email reminders. Fewer no-shows, fewer last-minute cancels, fuller days.
Estimates, invoices, payments
Templates that actually get used. Fewer steps between job done and money in the bank.
Owner dashboard
The four or five numbers that tell you how the business is running. No spreadsheet required.
Review requests + reactivation
Automated review asks after every job. Reactivation messages for customers who haven't booked in 90 days. Your past customers are your cheapest leads.
What happens after you reach out
Three ways to get started, depending on where you are.
Paid Ops Audit
"In 7 days, you know exactly what's broken and what it'll cost to fix it."
- A map of your current workflow and where it's breaking
- Your baseline numbers and what fixing them is worth
- A specific HCP setup recommendation with automations scoped out
- Prioritized backlog
- Fixed-scope rollout proposal
From $1-3k
Start the audit30-Day Accelerator
"We implement, configure, and train-end-to-end."
- Pipeline stages + required fields
- Scheduling/dispatch workflow
- Estimate, invoice, and message templates your team will actually use
- Automations (speed-to-lead, reminders, follow-ups, review requests)
- Payments + QuickBooks handoff
- Training + SOPs
From $10-25k
Book a callExtensions
"For when the core setup isn't enough."
- Advanced intake/qualification flows
- Lead attribution + call tracking dashboards
- Estimate packets / photo reports / warranty PDFs
- Custom reporting across tools
Support from $750/mo
Discuss extensions
What to expect
Typical results within 30 days of going live.
Speed-to-lead during business hours
Leads falling through the cracks
No-shows and last-minute cancels
Invoice-to-payment cycle
Adoption that sticks
Staff follows one workflow. Owner has weekly visibility. No more "we bought software but never set it up."
Common questions
Straight answers to the things you're probably wondering.
Why not just use Housecall Pro ourselves?
Most shops buy software but never finish implementation. We install it to match your workflow, wire automations, and train your team so it produces ROI. The difference between "we have HCP" and "HCP runs our business" is implementation.
Are you replacing our tools?
No. We implement HCP properly or build the missing pieces around what you already use. If it's working, we keep it.
How disruptive is this?
We work in phases and train around how your team already operates. No "big bang" switchover, no retraining from scratch.
How long does it take to see results?
Most shops see faster lead response and fewer dropped follow-ups within the first two weeks. Full workflow improvements take the length of the engagement - usually 30 days.
Do you work with Jobber / ServiceTitan?
Our primary focus is Housecall Pro. If you're on Jobber or ServiceTitan, we'll take a look during the audit and tell you honestly whether we can help.
What do you need from us?
A point person, admin access to your tools, and 2-3 short working sessions over the first couple weeks. We handle everything else.
Want more booked jobs without buying more leads?
Let's talk about what's leaking and how to fix it.
Request a free intake teardown
Submit your info and we'll review your current setup. No pitch, just an honest look at what's working and what isn't.