Tradecraft
Electrical contractors lose jobs when estimates go cold.
Let's fix that.
We implement and optimize Housecall Pro for electrical contractors — with speed-to-lead automations, estimate follow-up workflows, dispatch discipline, and reporting so your office runs tight and your techs stay productive.
Founded by a software entrepreneur with decades of experience building products, systems, and operational workflows.
What's costing your electrical business money right now
- Inbound calls and web leads sit unanswered long enough for the customer to call your competitor
- Estimates go out but nobody follows up — and the job goes to whoever calls back first
- Service calls and panel jobs are mixed in the same queue with no clear dispatch priority
- Invoices on bigger jobs go out late because the tech left without closing it out on-site
- You have no system to follow up with customers who got an estimate but never booked
- You can't tell which jobs are most profitable, which techs are most productive, or where revenue is leaking
You're not losing jobs because of your work. You're losing them because your follow-up and intake system isn't as sharp as your electrical work.
BEFORE TRADECRAFT / AFTER TRADECRAFT
The opportunity is already in the business. The bottlenecks are what keep it from showing up.
Most Home Service Businesses Have The Same Problems
These issues quietly cost revenue, create administrative overhead, and make it harder to grow.
Missed Leads
Calls and inquiries that never receive proper follow-up.
Manual Data Entry
Staff repeatedly entering the same information into multiple systems.
Administrative Bottlenecks
Office teams spending valuable time on repetitive tasks.
Disconnected Software
Critical information spread across multiple tools.
Lack Of Visibility
No clear view into performance, bottlenecks, or opportunities.
Slow Customer Response
Delays that reduce close rates and customer satisfaction.
Tradecraft identifies the highest-impact operational bottlenecks and fixes them using better systems, automation, and AI.
How It Works
Simple process, serious results.
Operations Review
We map your current workflow and identify the bottlenecks costing time, revenue, and visibility.
Opportunity Assessment
We prioritize the highest-impact improvements across systems, automation, AI, and team process.
Implementation
We configure workflows, deploy automations, connect tools, and build the practical operating layer.
Training & Optimization
We train the team, document the process, and tune the system so improvements stick.
What we build for electrical contractors
We build a Quote-to-Cash operating system on top of Housecall Pro — tuned for the way electrical shops manage a mix of service calls, estimates, and larger project work.
Speed-to-lead
Missed-call text back, form-to-SMS, after-hours rules. Whether it's an urgent panel issue or a planned upgrade, your leads get a response in minutes — not the next morning when they've already moved on.
Estimate follow-up that doesn't fall through
Automatic follow-up sequences on open estimates. Required fields and next-step alerts in your pipeline so no quote sits cold for more than 48 hours without a touch.
Scheduling + confirmations
Automated text and email reminders for every appointment. Fewer no-shows, fewer last-minute cancels, and a clear protocol to backfill open slots when the schedule shifts.
Estimates, invoices, payments
Templates built for electrical job types — service calls, panel upgrades, rewires, and inspections. Fewer steps between job complete and payment collected, whether it's a flat-rate repair or a multi-visit project.
Owner dashboard
Booking rate, average ticket, estimate close rate, revenue by job type. The numbers that tell you how your electrical business is actually performing. No spreadsheet required.
Review requests + reactivation
Automated review asks after every completed job. Reactivation messages for past customers who haven't booked in 12 months. Your existing customer base is your most reliable source of the next job.
Built For The Trades
Pricing
Three ways to improve the operating layer behind your home service business.
Operations Review
- Operations audit
- Lead flow review
- Technology review
- Automation assessment
- AI opportunity assessment
- Prioritized recommendations
$995
Book ReviewOperations & AI Accelerator
- Operations optimization
- Workflow implementation
- Automation deployment
- AI implementation
- Team training
- 30 days support
Starting At $7,500
Schedule ConsultationOngoing Optimization
- Monthly reviews
- Process improvements
- Automation maintenance
- AI optimization
- Strategic support
$1,500/month
Learn MoreWhy electrical shops leak revenue in follow-up
Electrical work usually spans both fast-turn service calls and larger estimate-led jobs. The danger is not just missed calls. It is letting panel upgrades, rewires, and quoted work sit without a system behind them.
Quoted work gets buried behind service work
Urgent breaker, outlet, and troubleshooting calls keep the office busy, but the margin often sits in larger quoted jobs. Without a structured estimate queue, those opportunities quietly age out.
Job mix needs explicit priority
A shop doing service calls, panel swaps, inspections, and rewires should not run one undifferentiated calendar. Dispatch logic has to reflect urgency, crew fit, and job value.
Closeout discipline protects cash
Electrical jobs often require better documentation, scope clarity, and customer approval trails than a simple one-visit fix. If that handoff is loose, invoicing slows and disputes increase.
Owner reporting should show margin signals
Operators need to know which categories are winning, which estimate types stall, and which technicians convert best. Basic booked-job counts are not enough for this trade.
For the Trades
The Service Operator
Our weekly podcast for home service operators.
Practical ops content for shops like yours — speed-to-lead, scheduling, follow-up, and reporting. No pitch, just useful.
Listen free →Want more booked electrical jobs without buying more leads?
Let's talk about where your estimates and leads are leaking and how to tighten the system.