Tradecraft
Electrical contractors lose jobs when estimates go cold.
Let's fix that.
We implement and optimize Housecall Pro for electrical contractors — with speed-to-lead automations, estimate follow-up workflows, dispatch discipline, and reporting so your office runs tight and your techs stay productive.
Your jobs, on autopilot
What's costing your electrical business money right now
- Inbound calls and web leads sit unanswered long enough for the customer to call your competitor
- Estimates go out but nobody follows up — and the job goes to whoever calls back first
- Service calls and panel jobs are mixed in the same queue with no clear dispatch priority
- Invoices on bigger jobs go out late because the tech left without closing it out on-site
- You have no system to follow up with customers who got an estimate but never booked
- You can't tell which jobs are most profitable, which techs are most productive, or where revenue is leaking
You're not losing jobs because of your work. You're losing them because your follow-up and intake system isn't as sharp as your electrical work.
BEFORE TRADECRAFT / AFTER TRADECRAFT
The jobs were always there. They were just slipping through.
How it works
Simple process, serious results.
15-minute fit call
We figure out where you're leaking jobs and whether we're a fit.
Ops Audit
We map your workflow, find the leaks, and hand you a fixed plan.
30-day implementation
We build it, configure it, automate it, and train your team.
Stabilize + improve
We stay on to tune, fix, and keep things running right.
Built for the trades
What we build for electrical contractors
We build a Quote-to-Cash operating system on top of Housecall Pro — tuned for the way electrical shops manage a mix of service calls, estimates, and larger project work.
Speed-to-lead
Missed-call text back, form-to-SMS, after-hours rules. Whether it's an urgent panel issue or a planned upgrade, your leads get a response in minutes — not the next morning when they've already moved on.
Estimate follow-up that doesn't fall through
Automatic follow-up sequences on open estimates. Required fields and next-step alerts in your pipeline so no quote sits cold for more than 48 hours without a touch.
Scheduling + confirmations
Automated text and email reminders for every appointment. Fewer no-shows, fewer last-minute cancels, and a clear protocol to backfill open slots when the schedule shifts.
Estimates, invoices, payments
Templates built for electrical job types — service calls, panel upgrades, rewires, and inspections. Fewer steps between job complete and payment collected, whether it's a flat-rate repair or a multi-visit project.
Owner dashboard
Booking rate, average ticket, estimate close rate, revenue by job type. The numbers that tell you how your electrical business is actually performing. No spreadsheet required.
Review requests + reactivation
Automated review asks after every completed job. Reactivation messages for past customers who haven't booked in 12 months. Your existing customer base is your most reliable source of the next job.
What happens after you reach out
Three ways to get started, depending on where you are.
Paid Ops Audit
"In 7 days, you know exactly what's broken and what it'll cost to fix it."
- A map of your current workflow and where it's breaking
- Your baseline numbers and what fixing them is worth
- A specific HCP setup recommendation with automations scoped out
- Prioritized backlog
- Fixed-scope rollout proposal
From $1-3k
Start the audit30-Day Accelerator
"We implement, configure, and train-end-to-end."
- Pipeline stages + required fields
- Scheduling/dispatch workflow
- Estimate, invoice, and message templates your team will actually use
- Automations (speed-to-lead, reminders, follow-ups, review requests)
- Payments + QuickBooks handoff
- Training + SOPs
From $10-25k
Book a callExtensions
"For when the core setup isn't enough."
- Advanced intake/qualification flows
- Lead attribution + call tracking dashboards
- Estimate packets / photo reports / warranty PDFs
- Custom reporting across tools
Support from $750/mo
Discuss extensions
What electrical contractors typically see in the first 30 days
Typical results after going live with the full system.
Speed-to-lead during business hours
Leads falling through the cracks
No-shows and last-minute cancels
Invoice-to-payment cycle
Adoption that sticks
Your dispatcher follows one workflow. Your techs close jobs on-site. You have weekly visibility into open estimates, booked work, and what's leaking. No more 'we have HCP but nobody really uses it.'
Common questions
Straight answers to the things you're probably wondering.
Why not just use Housecall Pro ourselves?
Most shops buy software but never finish implementation. We install it to match your workflow, wire automations, and train your team so it produces ROI. The difference between 'we have HCP' and 'HCP runs our business' is implementation.
Are you replacing our tools?
No. We implement HCP properly or build the missing pieces around what you already use. If it's working, we keep it.
How disruptive is this?
We work in phases and train around how your team already operates. No 'big bang' switchover, no retraining from scratch.
We do a mix of service calls and larger projects. Does the system handle both?
Yes. We set up your pipeline and dispatch workflow to handle both — service calls get fast-turn dispatch treatment, larger jobs get estimate and project-tracking steps built in. The system reflects how your work actually flows.
How long does it take to see results?
Most shops see faster lead response and fewer dropped estimates within the first two weeks. Full workflow improvements take the length of the engagement — usually 30 days.
Do you work with Jobber / ServiceTitan?
Our primary focus is Housecall Pro. If you're on Jobber or ServiceTitan, we'll take a look during the audit and tell you honestly whether we can help.
What do you need from us?
A point person, admin access to your tools, and 2-3 short working sessions over the first couple weeks. We handle everything else.
Want more booked electrical jobs without buying more leads?
Let's talk about where your estimates and leads are leaking and how to tighten the system.
Request a free electrical intake teardown
Submit your info and we'll review your current setup — dispatch workflow, HCP configuration, speed-to-lead, and estimate follow-up. No pitch, just an honest look at what's working and what isn't.