Tradecraft
Pest control shops lose recurring customers when follow-up falls through the cracks.
We implement and optimize Housecall Pro for pest control operators — with speed-to-lead automations, recurring service workflows, cancellation recovery, and reporting so your route stays full and your office runs tight.
Founded by a software entrepreneur with decades of experience building products, systems, and operational workflows.
What's costing you jobs
- Inbound calls and web leads that don't get a response until the next morning
- Recurring customers who cancel and never get a reactivation message
- Routes with gaps because no-shows aren't filled fast enough
- Technicians showing up without confirmed appointments
- Estimates sent out that never get followed up
- No visibility into which routes, techs, or service types are actually profitable
You don't need more leads. You need a system that converts the ones you already have and keeps your recurring customers on the books.
BEFORE TRADECRAFT / AFTER TRADECRAFT
The opportunity is already in the business. The bottlenecks are what keep it from showing up.
Most Home Service Businesses Have The Same Problems
These issues quietly cost revenue, create administrative overhead, and make it harder to grow.
Missed Leads
Calls and inquiries that never receive proper follow-up.
Manual Data Entry
Staff repeatedly entering the same information into multiple systems.
Administrative Bottlenecks
Office teams spending valuable time on repetitive tasks.
Disconnected Software
Critical information spread across multiple tools.
Lack Of Visibility
No clear view into performance, bottlenecks, or opportunities.
Slow Customer Response
Delays that reduce close rates and customer satisfaction.
Tradecraft identifies the highest-impact operational bottlenecks and fixes them using better systems, automation, and AI.
How It Works
Simple process, serious results.
Operations Review
We map your current workflow and identify the bottlenecks costing time, revenue, and visibility.
Opportunity Assessment
We prioritize the highest-impact improvements across systems, automation, AI, and team process.
Implementation
We configure workflows, deploy automations, connect tools, and build the practical operating layer.
Training & Optimization
We train the team, document the process, and tune the system so improvements stick.
What we fix and how
We build a Quote-to-Cash operating system on top of Housecall Pro — or around whatever you're already using.
Speed-to-lead
Missed-call text back, form-to-SMS, after-hours rules. Every inbound lead hears back in minutes — not the next morning when they've already called your competitor.
Recurring service workflows
Automated renewal reminders, rebooking sequences, and route scheduling so your recurring customers stay on the books without your office chasing them down manually.
Cancellation recovery
When a customer cancels, an automated recovery sequence goes out immediately. Most cancellations are recoverable if you respond fast — without automation, they just churn silently.
Scheduling + confirmations
Automated appointment reminders by text and email. Fewer no-shows, fewer last-minute gaps in the route, and techs who show up to confirmed jobs.
Estimates, invoices, payments
Templates that actually get used. Faster turnaround from estimate to signed job, and invoice sent the moment the work is marked complete.
Owner dashboard
Route performance, recurring revenue, cancellation rate, and follow-up queue — the numbers that tell you how the business is actually running without pulling them manually.
Built for the trades
Pricing
Three ways to improve the operating layer behind your home service business.
Operations Review
- Operations audit
- Lead flow review
- Technology review
- Automation assessment
- AI opportunity assessment
- Prioritized recommendations
$995
Book ReviewOperations & AI Accelerator
- Operations optimization
- Workflow implementation
- Automation deployment
- AI implementation
- Team training
- 30 days support
Starting At $7,500
Schedule ConsultationOngoing Optimization
- Monthly reviews
- Process improvements
- Automation maintenance
- AI optimization
- Strategic support
$1,500/month
Learn MoreWhy pest control workflows break differently
Pest control shops have a recurring-revenue problem, not just a lead-response problem. If renewals, route density, and cancellation recovery are loose, the calendar quietly thins out.
Recurring revenue is the real operating system
One-time jobs matter, but the business is built on customers who stay on the route. Renewal reminders, service cadence, and rebooking discipline have to be tighter than in one-and-done trades.
Route gaps compound fast
A no-show or cancellation does not just cost one ticket. It wastes windshield time, breaks route density, and creates dead space that is hard to recover without a same-day recovery flow.
Seasonality changes the follow-up mix
Spring surges, summer route pressure, and off-season retention each need different messaging. The same workflow should not run the exact same way in every month.
Operators need visibility by route, not just by job
Booking rate alone is not enough. You need to see recurring revenue at risk, upcoming churn points, and which service types are worth protecting with tighter follow-up.
For the Trades
The Service Operator
Our weekly podcast for home service operators.
Practical ops content for shops like yours — speed-to-lead, scheduling, follow-up, and reporting. No pitch, just useful.
Listen free →Want more booked jobs without buying more leads?
Let's talk about what's leaking and how to fix it.