Tradecraft
Plumbing shops lose emergency jobs to whoever answers fastest. Let's fix that.
We implement and optimize Housecall Pro for plumbing contractors — with speed-to-lead automations, emergency dispatch workflows, and follow-up systems so your office stays on top of every call, every job, every day.
Founded by a software entrepreneur with decades of experience building products, systems, and operational workflows.
What's costing your plumbing business money right now
- Emergency calls — burst pipes, backed-up drains, water heater failures — go to voicemail and the customer books the first plumber who picks up
- Non-emergency leads sit in email or voicemail for hours and go cold before anyone follows up
- Estimates on larger jobs — repiping, water heater installs, drain replacements — go out but never get followed up
- Cancellations leave techs driving between jobs with no protocol to fill the gap
- Invoices on bigger jobs get sent late because the paperwork doesn't happen until the tech is back at the shop
- You can't tell at a glance what your booking rate is, which job types are most profitable, or where revenue is leaking
You're not losing plumbing jobs because of your work. You're losing them because when the pipe bursts at 9pm, the customer books whoever responds first — and right now that might not be you.
BEFORE TRADECRAFT / AFTER TRADECRAFT
The opportunity is already in the business. The bottlenecks are what keep it from showing up.
Most Home Service Businesses Have The Same Problems
These issues quietly cost revenue, create administrative overhead, and make it harder to grow.
Missed Leads
Calls and inquiries that never receive proper follow-up.
Manual Data Entry
Staff repeatedly entering the same information into multiple systems.
Administrative Bottlenecks
Office teams spending valuable time on repetitive tasks.
Disconnected Software
Critical information spread across multiple tools.
Lack Of Visibility
No clear view into performance, bottlenecks, or opportunities.
Slow Customer Response
Delays that reduce close rates and customer satisfaction.
Tradecraft identifies the highest-impact operational bottlenecks and fixes them using better systems, automation, and AI.
How It Works
Simple process, serious results.
Operations Review
We map your current workflow and identify the bottlenecks costing time, revenue, and visibility.
Opportunity Assessment
We prioritize the highest-impact improvements across systems, automation, AI, and team process.
Implementation
We configure workflows, deploy automations, connect tools, and build the practical operating layer.
Training & Optimization
We train the team, document the process, and tune the system so improvements stick.
What we build for plumbing shops
We build a Quote-to-Cash operating system on top of Housecall Pro — tuned for the mix of emergency calls, service repairs, and larger installation jobs that plumbing shops run every day.
Speed-to-lead
Missed-call text back, form-to-SMS, after-hours rules. Plumbing emergencies don't wait until morning — your leads get a response in minutes, day or night, before they move on to the next plumber on Google.
Lead pipeline that enforces follow-up
Stages, required fields, and automatic alerts. Every open estimate and non-emergency lead has a follow-up step. No more jobs going cold because the office got busy and nobody circled back.
Scheduling + confirmations
Automated text and email reminders for every appointment. Fewer no-shows, fewer last-minute cancels, and a clear protocol to backfill open slots so your techs stay productive all day.
Estimates, invoices, payments
Templates built for plumbing job types — service calls, drain work, water heater installs, repiping, and everything in between. Payment collected on-site or sent and collected fast, not chased down a week later.
Owner dashboard
Booking rate, average ticket, no-show rate, revenue by job type. The numbers that tell you how your plumbing business is actually running — emergency vs. non-emergency, repair vs. install. No spreadsheet required.
Review requests + reactivation
Automated review asks after every completed job. Reactivation messages for past customers who haven't booked in 12 months. A well-timed message to a homeowner who used you two years ago is your cheapest service call.
Built For The Trades
Pricing
Three ways to improve the operating layer behind your home service business.
Operations Review
- Operations audit
- Lead flow review
- Technology review
- Automation assessment
- AI opportunity assessment
- Prioritized recommendations
$995
Book ReviewOperations & AI Accelerator
- Operations optimization
- Workflow implementation
- Automation deployment
- AI implementation
- Team training
- 30 days support
Starting At $7,500
Schedule ConsultationOngoing Optimization
- Monthly reviews
- Process improvements
- Automation maintenance
- AI optimization
- Strategic support
$1,500/month
Learn MoreWhy plumbing shops need a different operating playbook
Plumbing is an urgency-heavy trade with a wide spread between emergency calls, routine service work, and larger installation jobs. The workflow has to protect all three without turning the office into a scramble.
Emergency response decides who gets the call
Burst pipes, sewer backups, and failed water heaters are speed markets. If the missed-call flow and after-hours response are slow, the customer is gone before your office has even opened the CRM.
Dispatch has to balance chaos and margin
Same-day drain calls, warranty work, and profitable install jobs all compete for the same calendar. The system needs clear job-type visibility so the day is not run off instinct alone.
Bigger tickets die in follow-up
Repipes, water heaters, and sewer work are won after the first visit. Estimate follow-up needs structure, otherwise the urgent repair work crowds out the higher-value jobs.
Cash lag usually starts at closeout
If techs leave the site without closing out photos, notes, and payment steps properly, invoicing slips and collections get pushed back even when demand is strong.
For the Trades
The Service Operator
Our weekly podcast for home service operators.
Practical ops content for shops like yours — speed-to-lead, scheduling, follow-up, and reporting. No pitch, just useful.
Listen free →Want more booked plumbing jobs without buying more leads?
Let's talk about where your calls are leaking and how to make sure the next emergency job doesn't go to whoever answered faster.